Copywritting

Hey ppl!

it took longer than i expected to post up my work on the assignment that i told you about in the last post.

It's nothing fancy actually. I wanted to upload more but it so happen that the files are in pdf and i cant upload it here. There's a magazine piece i did with a transparency too and i was hoping that i would get it back from the tutor (so that i can take a picture of it) but it seems that I would not be able to.

He's on a holiday. We'll he is suppose to be around but his wife planned a 'surprise' holiday to Fiji.

so he's not around. anyway, what i have left that i can post here is the ambient media and the billboard.

oh yea, just to fill you all in,

Copywriting isn't the subject on Law. haha

It's a subject for advertising and marketing.

So, what we were told to do is to come up with a campaign for Alfa Romeo Giulietta and the whole idea/tagline for it. The campaign must run using 5 different media.

What i came up was : Live and Relive the moment.

the tagline used is live and relive the moment, with a little extra.

The 5 different media i chose was Radio, TVC, ambient, billboard and print.

I really dont havve the mood to go into details for this as im currently really worried about my marks for this. It's 50% of my whole grade and i do hope i did well for it.

I really did struggled when i was o this assignment. Since i did say that i'd post this up so here it is.

so the medias are as follows:

Radio Script – 30 seconds

FX: Giulietta car doors unlock

FX: High heels tapping echoes reflecting the sound of a woman’s confident stride

FX: Giulietta’s car door being opened and closed

FX: Sounds of whispering ‘look’ (the woman walking is gaining attention)

FX: A bit of rustling (Woman getting into the car)

FX: Keys jingling

FX: Giulietta engine roars (impresive engine roar)

Female Voiceover: (CONFIDENT) Live and Relive the moment

FX: A baby’s chuckle/laughter

Female Voiceover: (SMILLING) with a little extra

Male Voiceover: Alfa Romeo Giulietta

TVC

Scene 1 – 7: Parts of Giulietta are shown in glimps, while the car is being driven.

Scene 8: Car comes to a stop, Stylish woman gets out of Giulietta.

Scene 9: She confidently walks into a café.

Scene 10: As she walks to her table, Her Giulietta car key is seen hanging from her handbag.

Scene 11: She sat down, purse on table.

Scene 12: She ordered coffee. Waiter brought her coffee.

Scene 13: The waiter gave her a slice of cake. The scene shows waiter explaining to the about the cake and her bill being paid for.

Scene 14: Women look across the café and she saw a man across the room look at her. He smiled at her.

Scene 15: The women smiled back. The man gestured a Hi to her. She had her coffee and a bit of the cake.

Scene 16: A men outside waved to her. She saw, got up, and walked out.

Scene 17: As she passed the guy while leaving, she waved goodbye (flashing her wedding ring)

Scene 18: While smiling, she left and link arms with the guy outside and walks towards Giulietta. Female voice over – Live and Relive the Moment, with a Little Extra.

Scene 19: The car and logo is shown.

Ambient

Billboard

I'm definately not on the creative side so it's not as nice as i'd like it to be. It's the best i can do.

It has also been ages since i last spent loads of time on photoshop.

hehehe

XP